May 22, 2018  
2012-2013 Undergraduate and Graduate Catalog 
    
2012-2013 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 302 - Marketing

(3 credits)
Nature and work of marketing management which organizes, directs and controls the functional specialties of marketing. Principles, trends and policies of marketing environment, governmental regulation, marketing research, and social evaluation. Fall, Spring.