Mar 28, 2024  
2017-2018 Undergraduate and Graduate Catalog 
    
2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MBA 541 - Promotion Management

(3 credits)
This class will provide more detail for promotions, one of the elements of the marketing mix. Students will explore the dynamics of elements of the promotional mix and their relationship to marketing strategies and the marketing mix.