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Mar 29, 2024
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2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 325 - Integrated Marketing Communication (3 credits) This course introduces students to the fundamentals of Integrated Marketing Communications (IMC). This course provides a comprehensive understanding of the fundamentals needed to build a clear, creative and cooperative integrated marketing communication strategy for a business or organization by strategically aligning advertising, promotion and direct and digital marketing efforts. Students learn the importance of a well-developed marketing plan and a clear understanding of branding and the target audience. Prerequisite(s): MKTG 302
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