| |
Apr 25, 2024
|
|
|
|
|
2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
|
MKTG 320 - Consumer Behavior (3 credits)
An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors, with strong emphasis on implications for developing, executing, and assessing a marketing strategy. Prerequisite: MKTG 302 . Spring.
|
|