Mar 29, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 403 - International Marketing

(3 credits)
Problems international business people must deal with and the ways they may be analyzed and resolved via case studies. Institutions, principles and methods; effects of national differences on marketing practices; exporting and importing; assessing international markets; and organization for international marketing focusing on distribution, promotional, and pricing problems faced by firms engaging in world trade. Prerequisite: MKTG 302 . Fall.