Jul 22, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MBA 502 - Strategic Marketing for the Global Economy

(3 credits)
Focuses on the role of marketing in today’s organizations; strategic marketing planning, concepts, and tools; the marketing environment; characteristics of consumer and institutional markets; market segmentation and product positioning; product lifecycle strategies; new product planning and market research; and marketing information systems.