May 23, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 101 - Marketing

(3 credits)
Nature and work of marketing management which organizes, directs and controls the functional specialties of marketing. Principles, trends and policies of marketing environment, governmental regulation, marketing research, and social evaluation. Fall, Spring.