May 25, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MBA 545 - Digital Marketing

(3 credits)
This course outlines the current practice and surrounding theories of digital media encompassing both managerial decision-making as well as marketing strategy. Digital media channels reviewed include: Search Engine Optimization (SEO), Paid Search, Social Media, Paid Social, Display Marketing, Shopping/E-Commerce, Email Marketing, and Mobile. Students will also learn the decision-making criteria behind each of these disciplines by using analytic measures and data visualization tools. Fall, Summer.