|
Oct 31, 2024
|
|
|
|
2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
|
MBA 526 - E-Business for the Enterprise (3 credits) This course will explore the current state of E-Business. Students will study the four major segments of the E-Business marketplace which are: Customer to Customer E-Business (C2C); Business to Customer E-Business (B2C); Business to Business E-Business (B2B); Government to Customer (G2C). Other topics that the course considers are online advertising, online consumer behavior, corporate web strategies, and the legal and societal issues of e-commerce.
|
|