Apr 15, 2024  
2023-2024 Undergraduate and Graduate Catalog 
    
2023-2024 Undergraduate and Graduate Catalog

MKTG 320 - Consumer Insight

(3 credits)
An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors, with strong emphasis on implications for developing, executing, and assessing a marketing strategy. Prerequisite(s): MKTG 101 . Spring.