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Jul 27, 2024
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2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 320 - Consumer Insight (3 credits)
An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors, with strong emphasis on implications for developing, executing, and assessing a marketing strategy. Prerequisite(s): MKTG 101 . Spring.
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