Apr 20, 2024  
2023-2024 Undergraduate and Graduate Catalog 
    
2023-2024 Undergraduate and Graduate Catalog

MKTG 321 - Marketing Research

(3 credits)
This course is a study of the scientific process of problem solving in a marketing context. It includes concepts of problem definition, hypotheses generation, questionnaire development, research design, implementation, analysis, and interpretation of statistical findings. Prerequisite(s): MKTG 101 . Fall.