Aug 31, 2024  
2023-2024 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Calendars
  Admission to the University
  Financial Information
  Academic Policy
  General Education Program: Ethical Citizenship for the 21st Century
  Programs of Study by School & Department
  Programs of Study A-Z
  Support Services
  Courses of Instruction
  Accreditations
  ADA and Nondiscrimination Statements
  General Notice Concerning this Catalog
HELP
2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MKTG 402 - Integrated Marketing Communications

(3 credits)
The students have already studied general marketing principles. We will discuss the strength of building brand relationships and brand value that is achieved through integrated marketing communications (IMC) in promotions management. Prerequisite: MKTG 101 .


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)