Apr 15, 2024  
2023-2024 Undergraduate and Graduate Catalog 
    
2023-2024 Undergraduate and Graduate Catalog

MKTG 325 - Integrated Marketing Communication

(3 credits)
This course introduces students to the fundamentals of Integrated Marketing Communications (IMC). This course provides a comprehensive understanding of the fundamentals needed to build a clear, creative and cooperative integrated marketing communication strategy for a business or organization by strategically aligning advertising, promotion and direct and digital marketing efforts. Students learn the importance of a well-developed marketing plan and a clear understanding of branding and the target audience. Prerequisite(s):  MKTG 101 .