Apr 15, 2024  
2023-2024 Undergraduate and Graduate Catalog 
    
2023-2024 Undergraduate and Graduate Catalog

MKTG 340 - Brand Management

(3 credits)
This course explores theories, strategies, and tactics that are used to build, manage, and measure brands and brand equity, including the launch of new products and innovation. The course also includes creative strategy in branding. Prerequisite(s): MKTG 101