|
Aug 31, 2024
|
|
|
|
2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
|
MKTG 345 - Marketing Analytics (3 credits) This course examines the role of analytics within today’s digital marketing age. Students will learn how to evaluate different analytic approaches and will gain hands-on experience gathering and analyzing data sets, while applying strategic data-driven marketing objectives. Prerequisite(s): MKTG 101 .
|
|