MBA 565 - Sports Communications

(3 credits)

An overview of the field of sport communications. Course content includes models of sport communication, traditional and new media, sport advertising, public relations, media relations, and employment opportunities. Students will have the opportunity to critically assess the communications efforts of collegiate and professional sports organizations. Emphasis is on media relations and skills essential for sports communication professionals, including handling media interactions across platforms, problems, crises, and integration of positive communications strategies that align with the strategic goals of sports organizations.