MBA 563 - Sports Facilities and Event Management

(3 credits)

An understanding of the critical role of managing sports events and facilities is the primary theme of this course. Topics include constructing a facility, conducting feasibility studies, financing a facility, identifying specific types of facilities, producing events, day-to-day operations, concessions, risk management, maintenance, franchise interaction, and the career paths to become a successful sports event and/or facility manager. Sports event management topics covered include protocols in planning sports events, risk management assessment, celebrity contracts, media marketing and advertising, sponsorship, merchandising, hospitality, and assessment of event success.