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Dec 06, 2024
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2010-2011 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MBA 502 - Marketing Management(3 credits) Focuses on the role of marketing in today’s organizations; strategic marketing planning, concepts, and tools; the marketing environment; characteristics of consumer and institutional markets; market segmentation and product positioning; product lifecycle strategies; new product planning and market research; and marketing information systems.
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