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Jun 17, 2024
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2010-2011 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 320 - Consumer Behavior(3 credits)
An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors, with strong emphasis on implications for developing, executing, and assessing a marketing strategy.Prerequisite: MKTG 302 .Fall.
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