| |
Jan 18, 2025
|
|
|
|
|
2010-2011 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
|
MKTG 320 - Consumer Behavior(3 credits)
An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors, with strong emphasis on implications for developing, executing, and assessing a marketing strategy.Prerequisite: MKTG 302 .Fall.
|
|