Oct 09, 2026  
2026-2027 Undergraduate and Graduate Catalog 
    
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2026-2027 Undergraduate and Graduate Catalog
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MKTG 402 - Integrated Marketing Communications

(3 credits)
The students have already studied general marketing principles. We will discuss the strength of building brand relationships and brand value that is achieved through integrated marketing communications (IMC) in promotions management. Prerequisite: MKTG 101 .


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