MBA 561 - Sports Marketing

(3 credits)

This course will put the role of the leader under a microscope. It will examine what it means to lead in times of constant change, increased expectations, events beyond the leader’s control. Key concepts will be explored such as the roles of leadership, the principles of leadership, the difference between leading and managing, the importance of values and vision, etc. The specific behavioral skills of highly effective leaders will be examined along with different leadership styles. The challenges of leading in unusual situations such as with virtual teams, self-directed work teams, crises, etc. will be explored. Topics include: power and influence, decision making, group dynamics, conflict, interpersonal skills, character, motivation and rewards, followership, change, organizational culture and their implications for human resources policy.

Note: For students seeking the Sports Management Concentration in the MBA program, MBA 561 can be substituted for the MBA 502 Strategic Marketing in the Global Economy course that is required in the Integrative MBA Core Curriculum.