SPAD 360 - Sports Facilities and Event Management

(3 credits)

An understanding of the critical role of managing sports events and facilities in the primary theme of this course. Topics include constructing a facility, conducting feasibility studies, financing a facility, identifying specific types of facilities, producing events, day-to-day operations, concessions, risk management, maintenance, franchise interaction, and the career paths to become a successful sports event and/or facility manager. Sports event management topics covered including protocols in planning sports events, risk management assessment, celebrity contracts, media marketing and advertising, sponsorship, merchandising, hospitality, and assessment of event success.

This course examines the planning, design, financing, marketing, and management of sport facilities and sport events. Students will explore facility operations, event logistics, risk management, revenue generation, sustainability, and legacy impacts. Emphasis is placed on applied learning through case studies and project-based work