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Dec 21, 2024
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2014-2015 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MBA 526 - E-Business for the Enterprise (3 credits)
This course will explore the current state of E-Business. Students will study the four major segments of the E-Business marketplace which are: Customer to Customer E-Business (C2C); Business to Customer E-Business (B2C); Business to Business E-Business (B2B); Government to Customer (G2C). Other topics that the course considers are online advertising, online consumer behavior, corporate web strategies, and the legal and societal issues of e-commerce.
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