The Marketing program prepares students for careers in sales, marketing research, advertising, retailing, and marketing management. The program emphasizes a strong business core combined with advertising, consumer behavior, marketing research, international marketing, and marketing management.

Major Requirements:

ACCT 101 - Financial Accounting
ACCT 102 - Managerial Accounting
Three credits from the following: BLAW 301 ,BLAW 302 ,BLAW 303
BUS 101 - Wall Street 101: Business in a Global Society
COMM 310 - Advertising
ECON 101 - Principles of Economics I
ECON 102 - Principles of Economics II
COMM 103 - Speech Fundamentals and Public Speaking
COMM 208 - Writing and Communicating in Business
FIN 202 - Finance
MATH 111 - Finite Mathematics
MGMT 101 - Principles of Management
MGMT 102 - Production/Operations Management
MGMT 401 - Strategic Management
MIS 102 - Management Information Systems
MKTG 101 - Marketing
STAT 301 - Quantitative Business Analysis I
STAT 302 - Quantitative Business Analysis II
MKTG 206 - Global Marketing Strategy
MKTG 320 - Consumer Insight
MKTG 321 - Marketing Research
MKTG 404 - Marketing Management

Additional Requirements:

Two courses from the following:

BUS 210 - Sustainable Business Practices and the Environment
COMM 205 - Print and Web Editing
COMM 220 - Digital Image Editing
COMM 240 - Corporate Social Responsibility
COMM 301 - Audio/Video Production
COMM 308 - Desktop Publishing
COMM 320 - Web Design and Development
COMM 330 - Social Media Strategies
ECON 202 - Sports Economics
FIN 310 - Principles of Investments
MGMT 206 - Global Management Strategy
MGMT 307 - Great Britain and the European Union in the Global Economy
MGMT 326 - Organizational Behavior
MGMT 331 - Entrepreneurship
MIS 342 - E-Commerce
MIS 345 - Data Base Management
MKTG 330 - Principles of Selling and Sales Force Management
MKTG 340 - Brand Management
MKTG 345 - Marketing Analytics
MKTG 350 - Sports Marketing
MKTG 398 - Marketing Internship
MKTG 399 - Marketing Internship
MKTG 409 - Special Topics in Marketing
MKTG 501 - Independent Study in Marketing
BUSA 103 - Advanced Excel with Business Applications
BUSA 201 - Introduction to Business Analytics
BUSA 202 - Advanced Business Analytics
BUSA 205 - Quantitative Business Modeling
BUSA 302 - Data Visualization

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