Chair: John Miko
The Marketing program prepares students for careers in sales, marketing research, advertising, retailing, and marketing management. The program emphasizes a strong business core combined with advertising, consumer behavior, marketing research, international marketing, and marketing management.
The Entrepreneurship Concentration is designed to inform, inspire, and empower students to engage in entrepreneurial thinking and related activities. Such activities range from using critical thinking, creativity, and problem solving as a future employee within an existing enterprise as an intrapreneur; to solving broader social and economic problems deploying entrepreneurial thinking in communities through Social Entrepreneurship; and to be an active participant in the creation of a business start-up. Entrepreneurship effectively blends theory with practice to create a meaningful and relevant value proposition, taking into account both risk and return, that integrates a number of different academic perspectives such as economics, philosophy, law, finance, politics, and marketing together.
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