Apr 16, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Business Analytics, B.S. Entrepreneurship Concentration


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Chair: John Miko

The Business Analytics program prepares students to apply models, methods, and tools to data to produce insights that lead to informed business decisions. Business is becoming increasingly data-driven and requires business professionals to understand how analyzing data can be utilized to produce an organizational competitive advantage.   Along with completing coursework in the traditional foundational domains of business including management, marketing, accounting, economics, and finance, business analytics students will develop competencies in the art and science of data analytics. Specifically, students in this program will complete courses to build skills and expertise in the areas of programming, statistics, data management, and data transformation and visualization.

The Entrepreneurship Concentration is designed to inform, inspire, and empower students to engage in entrepreneurial thinking and related activities. Such activities range from using critical thinking, creativity, and problem solving as a future employee within an existing enterprise as an intrapreneur; to solving broader social and economic problems deploying entrepreneurial thinking in communities through Social Entrepreneurship; and to being an active participant in the creation of a business start-up. Entrepreneurship effectively blends theory with practice to create a meaningful and relevant value proposition, taking into account both risk and return, that integrates a number of different academic perspectives such as economics, philosophy, law, finance, politics, and marketing together.

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