Chair: John Miko
The Marketing program prepares students for careers in sales, marketing research, advertising, retailing, and marketing management. The program emphasizes a strong business core combined with advertising, consumer behavior, marketing research, international marketing, and marketing management.
The Digital Media Concentration equips students with the skills that today’s employers are looking for in the digital age. Students in both Communications and Marketing are eligible to complete this 18-credit concentration. Coursework includes Desktop Publishing, Web Design, Audio/Video Production, Digital Image Editing, Social Media Strategies and Photojournalism.
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