Jul 25, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Marketing, B.S., Digital Media Concentration


Department Contact:

Chair: Dr. Angela Seidel, aseidel@francis.edu, 814-472-3076

Program Description:

The Marketing program prepares students for careers in sales, marketing research, advertising, retailing, and marketing management. The program emphasizes a strong business core combined with advertising, consumer behavior, marketing research, international marketing, and marketing management.

The Digital Media Concentration equips students with the skills that today’s employers are looking for in the digital age. Students in both Communications and Marketing are eligible to complete this 18-credit concentration. Coursework includes Desktop Publishing, Web Design, Audio/Video Production, Digital Image Editing, Social Media Strategies and Photojournalism.

Accreditation Statement:

Saint Francis University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road, Lenexa, Kansas, 66215; (913) 631-3009; http://iacbe.org/accredited-programs.asp

Student Learning Outcomes:

The Shields School of Business will graduate students who have the knowledge, skills, love of learning, confidence, drive, and ethical and moral values needed to be spiritually fulfilled in life and successful in professional careers. Upon completion of this program, students are able to:

  • Demonstrate, in the Spirit of Saint Francis in the Marketplace, knowledge of the ethical value choices and responsibilities of businesses and business leaders;
  • Demonstrate knowledge of the fundamental principles in business in the functional areas of accounting, information systems, finance, management, and marketing;
  • Demonstrate knowledge of the legal, social, economic environments of business;
  • Demonstrate knowledge of the global dimension of business;
  • Integrate the functional areas of business in the process of decision making;
  • Demonstrate the ability to professionally communicate.

Estimated Completion Time:

Typically 4 years of full-time study

Capstone Requirement:

All students complete the three-credit course MGMT401, Strategic Management, which serves as the capstone for all undergraduate business programs. Among other learning experiences, this course includes a simulation that requires students to synthesize and apply learning from across the business domains of accounting, economics, finance, marketing, management, and information systems.

Total Credits Required:

128 credits minimum