| |
Management |
| |
-
MGMT 501 - Independent Study in Management (1-8 credits)
|
Management Information Systems |
| |
-
MIS 102 - Management Information Systems (same as Computer Science 102) (3 credits)
Systems theory, quality, decision-makings and the organizational role of information systems are introduced. Information technology including computing and telecommunications systems are stressed. Concepts of organization and information systems growth and re-engineering are introduced. This course emphasizes management considerations, as well as structured system techniques and technological factors.
|
| |
-
MIS 110 - Computer Programming with Business Applications (same as Computer Science 110) (3 credits)
Introduction to the basic principles of computer programming and the application of programming solving business-oriented problems. Topics include algorithm development, basic control structures, procedures, arrays, records, graphic user interface design, and file processing. Applications in Visual basic will be included. No prior exposure to computer programming is assumed. Spring.
|
| |
-
MIS 342 - E-Commerce (same as Computer Science 342) (3 credits)
Introduction to the use of computer networks as a medium for commercial activity. Topics include technological infrastructure, Internet retailing and advertisement, business-to-business commerce, consumer behavior, corporate strategy, and the legal and societal issues of electronic commerce. Spring.
|
| |
-
MIS 343 - System Analysis and Design (same as Computer Science 343) (3 credits)
This course examines the system development and modification process. It emphasizes the factors for effective communication and integration with users and systems. It encourages interpersonal skill development with clients, users, team members, and others associated with development, operation and maintenance of the system. Structured and object oriented analysis and design, use of modeling tools, adherence to methodological life cycle and project management standards. Prerequisite: MIS 102 . Fall, odd-numbered years.
|
| |
-
MIS 345 - Data Base Management (same as Computer Science 345) (3 credits)
Analyze techniques for organizing, storing, and accessing sets of related data. Conceptual analysis as well as practical applications on computers are presented. Also emphasizes management control practices concerning security, privacy, integrity, and the maintenance of the data. Prerequisites: MIS 110 , MIS 343 ; MGMT 101 . Fall, even-numbered years.
|
| |
-
MIS 350 - Advanced Excel with Business Applications (3 credits)
With its tremendous ability to analyze data to create and communicate a wealth of information, Excel is the industry-standard spreadsheet application in the world of business. This course will provide students with practical hands-on experience applying Excel’s most advanced and sophisticated features to business applications.
|
| |
-
MIS 398 - Management Information Systems Internship (3-15 credits)
The integration of classroom theory with practical work experience under which students have specific periods of attendance at college and specific periods of employment, either full or part-time, with or without pay. Credit may vary from three to 15 credits, depending upon the internship, but no more than nine credits may be counted toward major elective requirements, with additional credits counted as free electives. Open only to Management Information Systems majors, with approval of the chair of the department and the Provost. Fall, Spring, Summer.
|
| |
-
MIS 399 - Management Information Systems Internship (3-15 credits)
The integration of classroom theory with practical work experience under which students have specific periods of attendance at college and specific periods of employment, either full or part-time, with or without pay. Credit may vary from three to 15 credits, depending upon the internship, but no more than nine credits may be counted toward major elective requirements, with additional credits counted as free electives. Open only to Management Information Systems majors, with approval of the chair of the department and the Provost. Fall, Spring, Summer.
|
| |
-
MIS 406 - Project Management Practices (3 credits)
This course covers the factors necessary for successful management of information systems development or enhancement projects. Both technical and behavioral aspects of project management are applied within the context of an information systems development project. Course topics include: Managing the system life cycle, managing expectations of managers, clients, team members and others, software tools for project tracking and monitoring, and team collaboration techniques and tools. Prerequisites: MIS 343 and FIN 202 . Spring.
|
| |
-
MIS 409 - Special Topics in Management Information Systems (1-3 credits)
Exploration in depth of selected areas in management information systems not currently offered in the curriculum. Spring.
|
| |
-
MIS 501 - Independent Study in Management Information Systems (1-8 credits)
|
Marine Science |
| |
-
MS 101 - Open Water Diver (1 credit)
Entry level diving certification. This course will cover the basic knowledge and skills required to be certified as a scuba diver. Student must complete lectures, pools, and 4 open water certification dives to complete the course.
|
| |
-
MS 102 - Advanced Open Water Diving (1 credit)
Methods in underwater navigation, deeper diving, and specialty skills in diving which can include introductory dives in photography, buoyancy, altitude, fish identification, etc. Prerequisite: MS 101
|
| |
-
MS 103 - Rescue Diver (1 credit)
Rescue techniques, self rescue, mouth to mouth in water, removal from the water, emergency planning skills. Prerequisites: MS 101 , MS 102
|
| |
-
MS 104 - Divemaster (2 credits)
Leadership level training in supervision of divers in the water. Instructor level knowledge in diving physiology, physics, skills, dive tables, marine life. Demonstration quality skills in pool and open water. Prerequisites: MS 101 MS 102 MS 103 and at least 20 logged dives. MS 105 must be completed prior to certification as a divemaster.
|
| |
-
MS 105 - Diving First Aid, AEDs, Neurological Assessment, and O2 Provider (1 credit)
Course will include basic first aid, CPR, AED, O2 providing, and neurological assessment of divers.
|
| |
-
MS 106 - Underwater Digital Photography (1 credit)
Student will learn the techniques for taking digital photographs underwater utilizing a digital camera with underwater housing. Students will also utilize laptops to digitally enhance their photos. Knowledge reviews in the PADI Digital Manual will be completed along with pool and open water dives.
|
| |
-
MS 107 - Underwater Photography (1 credit)
Student will learn basic techniques for taking 35 mm film photographs with a Nikonos Underwater Camera. Lighting, underwater focus, and bracketing of shots will be practiced in both pool and open water dives.
|
| |
-
MS 108 - Underwater Videography (1 credit)
Students will learn basic techniques utilized to take underwater videos. They will use a housed video camera both in the pool and in open water dives. Analysis and production of videos will help build skills in underwater videography.
|
| |
-
MS 109 - Underwater Naturalist (1 credit)
Students will apply basic ecological techniques to study the biotic and abiotic factors in aquatic systems. Identification of underwater plants, vertebrates, and invertebrates is required on open water training dives.
|
| |
-
MS 111 - Fish Identification (1 credit)
Methods utilized for identifying fish underwater will be learned in this course. Students will use Paul Humann’s Reef Fish ID training system to develop an eye for detail while drawing images of fish that they see while completing their open water training dives.
|
| |
-
MS 112 - Research Diver (1 credit)
Students will learn the techniques utilized by scientists while researching aquatic habitats. Skills learned will include roving diver surveys, percentage coral/algae cover measurement, transect line surveys, etc.
|
| |
-
MS 113 - Enriched Air Diver (1 credit)
Students will learn the skills required for diving with nitrogen-oxygen mixtures other than 80/20 including 32% & 36% oxygen mixtures. Special dive tables will be utilized and air mixtures measured during all open water training dives.
|
| |
-
MS 114 - Wreck Diver
Students will learn the proper techniques for surveying underwater wrecks including the required skills for wreck penetration.
|
| |
-
MS 115 - Underwater Navigator (1 credit)
Students will have the opportunity to better their underwater navigation skills during the class. They will navigate using an underwater compass and landmarks along set trails.
|
| |
-
MS 116 - Deep Diver (1 credit)
Skills required to dive deeper than 60 feet will be practiced during this course. Students will complete 4 open water training dives to depths from 60 to 130 feet. Review of the dive tables along with equipment usage for deeper dives will be discussed.
|
| |
-
MS 117 - Night Diver (1 credit)
Skills and techniques required for successful night diving will be studied and practiced during this course.
|
| |
-
MS 118 - Underwater Search and Recovery (1 credit)
Many items are lost underwater and require special skills to locate them. During this course, students will have the opportunity to practice different search patterns, learn skills in locating both small and large objects and practice lifting of heavy objects.
|
| |
-
MS 119 - Boat Diver (1 credit)
Skills needed to safely dive off of a boat will be learned during this course. Students will practice these skills on open water training dives conducted offshore.
|
| |
-
MS 120 - Dive Propulsion Vehicle (1 credit)
Students will learn the special skills required to dive using a propulsion vehicle to move through the water. Maintenance of equipment will also be learned.
|
| |
-
MS 121 - Dry Suit Diver (1 credit)
Utilizing both pool and open water training dives students will learn the specialized skills required to safely dive with a dry suit. Topics like righting ones-self and air distribution problems along with special weighting needs will be discussed.
|
| |
-
MS 122 - Altitude Diver (1 credit)
Special techniques and tables required for diver at altitudes higher than 1000 feet will be discussed in both lecture and open water training dives during this course.
|
| |
-
MS 123 - Drift Diver (1 credit)
Students will learn the specialized techniques utilized when diving in a current. Drift diving skills will be built while diving in spring runs in Florida or in currents in the Caribbean.
|
| |
-
MS 124 - Peak Performance Buoyancy (1 credit)
Fine tuning a diver’s buoyancy will be discussed and then practiced during the open water training dives required for this specialty.
|
| |
-
MS 125 - Equipment Specialist (1 credit)
Students will learn basic techniques on maintaining their equipment along with the mechanical functioning of regulators, tanks, and buoyancy control devices. They will have “hands-on” experience disassembling and assembling regulators.
|
| |
-
MS 201 - Assistant Instructor (1 credit)
Leadership level course qualifies divers to teach Discover Scuba programs along with First Responder courses and some specialty courses.
|
| |
-
MS 202 - Instructor Development (2 credits)
This course leads to PADI Instructor credentials once a student has completed all components of the Instructor Development Course and completed a PADI Instructor Evaluation.
|
Marketing |
| |
-
MKTG 302 - Marketing (3 credits)
Nature and work of marketing management which organizes, directs and controls the functional specialties of marketing. Principles, trends and policies of marketing environment, governmental regulation, marketing research, and social evaluation. Fall, Spring.
|
| |
-
MKTG 320 - Consumer Behavior (3 credits)
An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors, with strong emphasis on implications for developing, executing, and assessing a marketing strategy. Prerequisite: MKTG 302 . Spring.
|
| |
-
MKTG 321 - Marketing Research (3 credits)
This course is a study of the scientific process of problem solving in a marketing context. It includes concepts of problem definition, hypotheses generation, questionnaire development, research design, implementation, analysis, and interpretation of statistical findings. Prerequisites: MKTG 302 . Fall.
|
| |
-
MKTG 325 - Integrated Marketing Communication (3 credits)
This course introduces students to the fundamentals of Integrated Marketing Communications (IMC). This course provides a comprehensive understanding of the fundamentals needed to build a clear, creative and cooperative integrated marketing communication strategy for a business or organization by strategically aligning advertising, promotion and direct and digital marketing efforts. Students learn the importance of a well-developed marketing plan and a clear understanding of branding and the target audience. Prerequisite(s): MKTG 302
|
| |
-
MKTG 330 - Principles of Selling and Sales Force Management (3 credits)
Personal selling is one of the elements of the promotion mix. Theory and application will be combined as the course identifies how personal selling is used strategically and tactically to execute marketing plans. Principles of professional salesmanship and relationship selling will provide a foundation for managerial material to plan, organize, staff, train, operate and evaluate a successful sales force and
|
| |
-
MKTG 350 - Sports Marketing (3 credits)
This course will build upon the marketing knowledge base and provide an overview of all the issues faced by marketing professionals within the sport industry and outside the industry who market through sports. Students will be introduced to the terms and tools relevant to the sport industry, and examine the difference between the use of sports for marketing and the use of marketing in sports. We will focus on how companies develop, execute and measure marketing strategies and tactics to use sports teams, facilities, leagues and other organizations to market their products and services to consumers/customers. as needed
|
| |
-
MKTG 398 - Marketing Internship (3-15 credits)
The integration of classroom theory with practical work experience under which students have specific periods of attendance at college and specific periods of employment, either full or part-time, with or without pay. Credit may vary from three to 15 credits, depending upon the internship, but no more than nine credits may be counted toward major elective requirements, with additional credits counted as free electives. Open only to Marketing majors, with approval of the chair of the department and the Provost. MKTG 401 , MKTG 402 . Fall, Spring, Summer.
|
| |
-
MKTG 399 - Marketing Internship (3-15 credits)
The integration of classroom theory with practical work experience under which students have specific periods of attendance at college and specific periods of employment, either full or part-time, with or without pay. Credit may vary from three to 15 credits, depending upon the internship, but no more than nine credits may be counted toward major elective requirements, with additional credits counted as free electives. Open only to Marketing majors, with approval of the chair of the department and the Provost. MKTG 401 , MKTG 402 . Fall, Spring, Summer.
|
| |
-
MKTG 401 - Principles of Selling and Sales Force Management (3 credits)
This course is designed to discuss the strategic and tactical aspects of sales force management. The course will focus on how sales managers develop their sales plans to meet the companies objectives, how they organize their teams, motivate and compensate them, and finally, the type of leadership skills needed for good sales force management. The course is appropriate for students who work for companies whose revenues and profits depend upon a productive sales force.
|
| |
-
MKTG 402 - Integrated Marketing Communications (3 credits)
The students have already studied general marketing principles. We will discuss the strength of building brand relationships and brand value that is achieved through integrated marketing communications (IMC) in promotions management. Prerequisite: MKTG 302 .
|
| |
-
MKTG 403 - International Marketing (3 credits)
Problems international business people must deal with and the ways they may be analyzed and resolved via case studies. Institutions, principles and methods; effects of national differences on marketing practices; exporting and importing; assessing international markets; and organization for international marketing focusing on distribution, promotional, and pricing problems faced by firms engaging in world trade. Prerequisite: MKTG 302 . Fall.
|
| |
-
MKTG 404 - Marketing Management (3 credits)
Capstone marketing course that includes the essentials of marketing management, analysis of marketing problems and cases, and the development of marketing plans. Prerequisites: MKTG 302 , MKTG 320 and MKTG 321 . Spring.
|
| |
-
MKTG 409 - Special Topics in Marketing (1-3 credits)
Exploration in depth of selected areas in management not currently offered in the curriculum. Spring.
|
| |
-
MKTG 501 - Independent Study in Marketing (1-8 credits)
|
Master of Business Administration |
| |
-
MBA 496 - Computer Applications for Managers (3 credits)
This course focuses on the computer applications that managers will need to master. The “hands-on”, computer driven course will feature applications using word processing, electronic spreadsheets, and databases. This project-based course is designed for beginners and novice computer software users. A series of practical computer-based projects are incorporated into the course.
|
| |
-
MBA 498 - Financial Accounting (3 credits)
An accelerated introduction to the basic concepts and techniques that underlie the collection, processing, and reporting of financial information in organizations. Emphasis is placed on financial and managerial accounting with the goal of enabling the student to understand and use corporate financial statements and internal financial data as a basis for decision making.
|
| |
-
MBA 499 - Economics for Managers (3 credits)
The basic macro and micro tools of economic analysis. The emphasis of this course is on the principles of economic theory which are particularly relevant to business decision-making. Application of economic theories through economic policies and their effect on consumers and businesses.
|
| |
-
MBA 500 - Perspectives on Management (3 credits)
Perspectives on management is the foundation course in the MBA program, introducing students to the principles and practices of management through a combination of theoretical and applied analysis. Includes a study of the development of management thought and an analysis of managerial functions for the purpose of understanding the nature of organizations and the way in which they function.
|
| |
-
MBA 501 - Financial Management (3 credits)
An overview of current theory and practice of financial administration with emphasis on the development of decision making criteria. Topics include financial planning, cash budgeting, capital structure, dividend policy, leasing alternatives, mergers and acquisitions, financial reorganizations, and financial policy in international markets. Cases illustrating the interactive nature of financial decisions will be used to augment theory. Prerequisites: MBA 498 - Financial Accounting or (ACCT 101 ), MBA 499 - Economics for Managers or (ECON 101 ).
|
| |
-
MBA 502 - Marketing Management (3 credits)
Focuses on the role of marketing in today’s organizations; strategic marketing planning, concepts, and tools; the marketing environment; characteristics of consumer and institutional markets; market segmentation and product positioning; product lifecycle strategies; new product planning and market research; and marketing information systems.
|
| |
-
MBA 503 - Managerial Economics (3 credits)
A microeconomic course combining theory and quantitative methods as a tool for managerial decisions. The application of concepts and techniques to practical management problems is stressed. Topics covered include the analysis of consumer demand (forecasting), production and costs, prices, profit maximizing, resource use and allocation, and investments. Prerequisites: MBA 499 - Economics for Managers (or ECON 101 ) and STAT 301 - Quantitative Business Analysis I .
|
| |
-
MBA 504 - Managerial Communications (3 credits)
Students will become acquainted with both micro and macro views of organizational communications. Students will gain experience in professional speaking, listening, business writing, nonverbal communication, situation/case analyses, and field research. Course assignments will include both individual and collaborative tasks. At the conclusion of the course, students will be able to create a coordinated and coherent corporate communication system that allows the organization to face the new century with effective communication strategies and tools. Prerequisite: Familiarity with Microsoft Office 95/97, Word, and Power Point, or similar software.
|
| |
-
MBA 505 - Quantitative Business Analysis (3 credits)
This course focuses on the use of modern quantitative methods (management science) to support the managerial decision making process. Particular models examined include those which assist in describing and analyzing problems and those devoted to suggested possible managerial actions. Topics covered include linear programming, inventory models, network models, waiting line models, and introduction to Markov analysis and simulation. Prerequisite: STAT 301 - Quantitative Business Analysis I .
|
| |
-
MBA 506 - Management Accounting (3 credits)
This course is designed for management personnel who are not accountants but need to understand and use accounting information in their decision making. Examines the framework underlying management accounting and describes how accounting information should be used to fulfill planning, control, and performance evaluation functions. Topics include job and process costing, standards, budgets, estimates; the interpretation and utilization of accounting reports and statements to control current operations and formulate policies for the future. Prerequisite: MBA 498 - Financial Accounting or (ACCT 101 ).
|
| |
-
MBA 507 - Entrepreneurship (3 credits)
This course will introduce you to the entrepreneurial spirit and teach you the practical methods and procedures used by the most successful entrepreneurs to research, plan, implement, control and sell a successful business. Using a step-by-step approach, the course will guide you through the essential stages of making your business dream a profitable reality and at the same time offering practical and realistic advice.
|
| |
|
| |
-
MBA 512 - Ethics In Management (3 credits)
Stresses the development and application of moral concepts to practical case situation involving ethical dilemmas. Addresses questions of the responsibilities and values involved in managing a firm’s relationship with society, its marketplace, and employees. Prerequisite: MBA 500 - Perspectives on Management .
|
| |
-
MBA 513 - Selected Issues in Management (3 credits)
Covers advanced or exploratory topics within a discipline. Specific content developed by instructor. Content will vary, depending upon the interests of instructor and students, with the instructor choosing specific topics. Prerequisites: Permission of the instructor and the Director of the MBA Program.
|
| |
|
| |
-
MBA 515 - International Trade and Finance (3 credits)
This course is designed to study the international trade and finance in the world economy. Topics covered in the area of international trade include trade policies, international organizations and agreements affecting international, recent trade agreements and political events affecting the global economy. The emphasis of this course is on international finance. Topics of international finance include: The international monetary system and balance of payments, international financial balance of payments, the foreign exchange markets, international financial markets and institutions, international portfolio investment, foreign direct investment and multinational corporations, structural and institutional change in international finance. Prerequisites: MBA 499 - Economics for Managers or (ECON 101 ) and MBA 501 - Financial Management .
|
| |
-
MBA 516 - Investment Analysis and Portfolio Management (3 credits)
An analytical approach to investment decisions. Major topics include operation of security markets, valuation of common stocks, modern portfolio theory, and impact of inflation on investment returns. Emphasis is placed on institutional methods of stock selection and stock valuation models within the context of efficient markets. Prerequisites: MBA 499 - Economics for Managers or (ECON 101 ) and MBA 501 - Financial Management .
|
| |
-
MBA 517 - Financial Markets and Institutions (3 credits)
Analyzes the supply and demand for loanable funds and their flow through the money and capital markets. Time and demand deposits, treasury bills, commercial paper, mortgages, stocks and bonds, and other money and capital market instruments are examined; and the supply and demand for these instruments is discussed within a theoretical framework. Financial management of the major financial institutions, especially commercial banks, savings institutions, insurance companies and pension funds, and to a lesser degree, market-related intermediaries, such as investment bankers is emphasized. Prerequisites: MBA 499 - Economics for Managers or (ECON 101 ) and MBA 501 - Financial Management .
|
| |
-
MBA 518 - Selected Issues in Finance (3 credits)
A finance seminar course that focuses on current issues and problems in financial markets, financial institutions, and financial management. A single focus such as international finance may be adopted; or a series of i.e., analysis of working capital, capital budgeting, and dividend policy may be utilized. Prerequisites: To be determined and published on a course-by-course basis by the MBA Program Director.
|
| |
|
| |
-
MBA 520 - Economics of Medical Care and Health Care Resource Management (3 credits)
This course is designed to study the organization of medical care, the demand for and supply of health care services, the production, distribution, financing, institutional structure and mechanism of the delivery systems, the problems associated with various alternative delivery systems, the market for medical human resources, the growth and pressures exerted by third-party payers, and the market for health insurance. The role of government planning and regulation of the medical care industry is also studied, particular emphasis is given to an economic analysis of the major proposals to restructure the U.S. medical care system.
|
| |
-
MBA 521 - Perspectives of Health Care Administration (3 credits)
This course is designed to study the theory and practices of managing health services organizations. The course examines the relationship among corporate strategy, organizational structure and process, and internal management systems. This course covers managerial issues such as strategic management, budgeting, the job manager, organizational culture and environment, organizational process, leadership, legal and ethical aspects, decision making and implementation. Prerequisites: MBA 500 - Perspectives on Management .
|
| |
-
MBA 522 - Health Care Marketing (3 credits)
This course is designed to study the use of marketing concepts, functions, and policies within health service organizations. This course examines the environment, buyer behavior, product development, price, distribution, promotion, and advertising of health care services. This course also focuses on the role of marketing in the health care industry; market development for health related services; tools of health care marketing; market research and access to health care, role of insurance in health care marketing; process and planning of strategic marketing.
|
| |
-
MBA 523 - Health Policy and Strategic Planning (3 credits)
This course is intended to provide the learner with a broad overview of the health care system in the United States, while equipping the student with knowledge sufficient to make basic analysis of emerging policy decisions. The examination of the structure of the health care system will provide a forum for discussion and analysis of issues of current concern recently featured in the nation’s media.
|
| |
-
MBA 525 - Management Information Systems (3 credits)
This course is designed to introduce MIS concepts and theories to the student. Topics covered include the role of information systems in improving the efficiency and effectiveness of organizations; planning and designing a comprehensive information system including procedures and forms for reporting, evaluation, and operational decision making; an appreciation of modern computer/communications technology and the potential economic trade-offs this implies.
|
| |
-
MBA 526 - E-Business for the Enterprise (3 credits)
This course will explore the current state of E-Business. Students will study the four major segments of the E-Business marketplace which are: Customer to Customer E-Business (C2C); Business to Customer E-Business (B2C); Business to Business E-Business (B2B); Government to Customer (G2C). Other topics that the course considers are online advertising, online consumer behavior, corporate web strategies, and the legal and societal issues of e-commerce.
|
| |
-
MBA 527 - IS Project Management (3 credits)
This course covers the factors necessary for successful management of information systems development or enhancement projects. The course will cover management issues associated with packaged software implementation, in-house developed systems, and outsourced projects. Course topics include: managing the system life cycle, the project timeline, the project budget, and the scope of the project. Students will utilize software tools for project tracking and monitoring. As well, behavioral aspects of project management will explored including team collaboration and conflict resolution.
|
| |
-
MBA 529 - Selected Issues in Information Systems (3 credits)
This course covers advanced or exploratory topics and issues within the discipline of information systems. The focus and content of this course will vary by offering. Topics which may be addressed include but are not limited to: information security and assurance, network management, database management systems, strategic information systems management, and ethical issues in management information systems.
|
| |
-
MBA 530 - Analysis and Interpretation of Financial Statements (3 credits)
A study of the fundamental issues in corporate reporting and analysis. Emphasis will be placed on financial analysis standards and practices. Case studies will be used as a means of giving the student an appreciation of “real world” difficulties in resolving financial reporting and analysis issues. Prerequisites: MBA 498 - Financial Accounting or (ACCT 101 ).
|
| |
-
MBA 531 - Financial Accounting Theory (3 credits)
A detailed review of the theory behind generally accepted accounting principles. Comprehensive examination of the conceptual framework of financial accounting and reporting. Emphasis on impact of the theories and concepts of financial accounting on professionals in the field. Prerequisites: ACCT 202 - Intermediate Accounting II .
|
| |
-
MBA 532 - Corporate Taxation and Research (3 credits)
An introduction to the tax laws which govern the formation, operation and dissolution of corporations. Common corporation transactions and the resulting consequences to the corporation and its shareholders will be studied and proper methodology for approaching, researching, and communicating conclusions concerning tax issues embedded in a given set of factual circumstances will be employed. Prerequisite: MBA 498 - Financial Accounting or (ACCT 101 ).
|
| |
-
MBA 540 - Marketing Research (3 credits)
This course will examine marketing research design, implementation, analysis and interpretation. It will promote appropriate and ethical marketing research and its applications. The course will also explore the business decision making that can benefit from marketing research. Marketing Research goes beyond gathering information. The research manager must comprehend business situations, understand their financial and marketing implications, and ultimately make recommendations that will benefit the business. This class will integrate classroom studies and apply them to real world situations.
|
| |
-
MBA 541 - Promotion Management (3 credits)
This class will provide more detail for promotions, one of the elements of the marketing mix. Students will explore the dynamics of elements of the promotional mix and their relationship to marketing strategies and the marketing mix.
|
| |
-
MBA 542 - Global Marketing Management (3 credits)
Identifying opportunities and analyzing emerging trends in foreign markets. Distinctive culture, social, economic, and political characteristics and the need for alternative methods and strategies in the application of marketing concepts and principles, challenges in marketing research, problem solving and decision making from the viewpoint of the marketing executive in an international perspective.
|
| |
-
MBA 543 - Principles of Selling and Sales Force Management (3 credits)
Personal selling is one of the elements of the Promotion Mix. Theory and application will be combined as the course identifies how personal selling is used strategically and tactically to execute marketing plans. Principles of professional salesmanship and relationship selling will provide a foundation for managerial material to plan, organize, staff, train, operate and evaluate a successful sales force.
|
| |
-
MBA 550 - Strategic Management and Policy Analysis (3 credits)
A capstone seminar in the formulation and administration of organizational planning and policy. The student is given the opportunity to utilize, integrate, and apply the theories, concepts, principles, and techniques acquired in his/her other MBA coursework (i.e., marketing, management, accounting, finance, statistics).
|
| |
-
MBA 555 - Business and Society (3 credits)
Examines major issues of social impact and social responsibility between an organization and the society of which it is a member. Discusses the issues of politics and public policy, managerial roles and conduct, economics, morality and ethics, which result from modern society’s evolution into a social responsibility and its major problems and limitations. Consideration given to: the legal framework within which economic activity occurs; the casual relations and response pattern of business to selected current social issues and problems; and attempts to identify the implicit ethical assumptions of the interaction of legal and social issues with the business community. Prerequisites: Completion of MBA Integrative Core: MBA 500 , MBA 501 , MBA 502 , MBA 503 , MBA 504 , MBA 505 and MBA 506 or permission of the MBA Program Director.
|
Master of Health Sciences |
| |
-
MHS 503 - Research Methodology (3 credits)
Typically the first course of the MHSc curriculum, this course will teach students how to construct a quality research question, mine databases for research articles, interpret, and assimilate research. This course also introduces students to the APA writing format required for the remainder of the program.
|
| |
-
MHS 504 - Issues in Clinical Practice General Elective (3 credits)
This course will examine contemporary health care issues and practices. The content will change on a regular basis to reflect timely concerns. The content of the course will equip students to engage in dialogue with other providers and administrators related to current and evolving health care issues.
|
| |
-
MHS 505 - Ethical Issues in Practice (2 credits)
This course will provide the student the opportunity to learn a structured approach in understanding the relationships between important ethical schools of thought and developing an ethical thinking process. The purpose of this course is to provide the master’s level student with information and guidance to understand the principles of bioethics and how to make appropriate decisions in those difficult situations that require insight in ethical decision making.
|
| |
-
MHS 508 - Healthcare Systems Management (3 credits)
This course is an overview of the components, structure, and functions of the rapidly changing U.S. health care system. Students are introduced to service settings, personnel, governmental roles, managed care financing, performance measurement, and the overall impact on health leaders.
|
| |
-
MHS 509 - Communication for Health Care Professionals (3 credits)
This course examines communication within the settings, roles, and issues relating to health care professionals. Through the examination of theoretical frameworks and communication techniques, emphasis will be placed on the roles of communication in health, health and risk behavior, health care, and health promotion including interpersonal, organizational, and media contexts.
|
| |
-
MHS 513 - Clinical Residency Project (4 credits)
This is the master’s capstone project providing the opportunity for students to build a body of knowledge in a specific health discipline through preparation and development of an evidence-based project. The project will require students to identify an unmet need related to the health and wellness of an identified community and develop a project or program that could improve health related outcomes within that community.
|
| |
-
MHS 515 - Leadership (3 credits)
This course is intended to give the student an in-depth understanding of leadership theories and application techniques in healthcare. This class will provide students with a greater appreciation of the leadership process while cultivating critical thinking and problem solving skills.
|
| |
-
MHS 516 - Special Topics: CAMs (3 credits)
Special Topics: CAMs. This course is intended to provide students with a general overview of traditional (Western) and non-traditional (Complementary and Alternative) health care/medical interventions and care service delivery. The course will focus on comparing and contrasting biomedicine to CAMs on numerous levels and examine the evidence supporting the use of CAMs.
|
| |
-
MHS 518 - Strategies in Health Policy (3 credits)
The student will examine the policy making processes and strategies for change related to their specific health care environment. Critical policy analysis related to the healthcare industry is necessary for change and improvement, and understanding the potential implications of policy decisions is vital. The formulation of strategies and solutions to individual policy issues will be the focus of learning activities.
|
| |
-
MHS 520 - Diversity in Healthcare (3 credits)
With an understanding of the growing cultural diversity in the United States, this course focuses on preparing students in health professions to become culturally competent individuals. Students will acquire knowledge relevant to various cultural practices and explore cultural belief systems on health care topics.
|
| |
-
MHS 522 - Grant Basics: Writing Effective Grant Proposals General Elective (3 credits)
Grant or proposal writing is an important function for any leader. Preparing successful proposals to receive funding from corporations, foundations, or government entities requires careful research, thorough planning, and skilled writing. This graduate-level interdisciplinary course will introduce the grant-writing process and will detail the essential steps of developing the idea, locating funding sources, planning and prioritizing the project, and crafting the grant proposal. The course will culminate with the submission of a grant proposal and students may have their proposal “funded” or “declined”.
|
| |
Page: 1 <- 3
| 4
| 5
| 6
| 7
| 8
| 9
| 10
| 11
| 12
| 13
-> 14 |
Print this Page