Mar 28, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 404 - Marketing Management

(3 credits)
Capstone marketing course that includes the essentials of marketing management, analysis of marketing problems and cases, and the development of marketing plans. Prerequisites: MKTG 302 , MKTG 320  and MKTG 321 . Spring.