| |
Dec 26, 2024
|
|
|
|
|
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
|
MKTG 321 - Marketing Research (3 credits)
This course is a study of the scientific process of problem solving in a marketing context. It includes concepts of problem definition, hypotheses generation, questionnaire development, research design, implementation, analysis, and interpretation of statistical findings. Prerequisites: MKTG 101 . Fall.
|
|