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Apr 26, 2024
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 321 - Marketing Research (3 credits)
This course is a study of the scientific process of problem solving in a marketing context. It includes concepts of problem definition, hypotheses generation, questionnaire development, research design, implementation, analysis, and interpretation of statistical findings. Prerequisites: MKTG 101 . Fall.
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