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Apr 18, 2024
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 206 - Global Marketing Strategy (3 credits)
This course examines key issues needed to develop strong global brands by considering past successes and failures in strategy, addressing the importance of knowing local culture in communication and positioning, and discussing emerging issues in brand globalization. Prerequisite: MKTG 101 . Fall.
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