Jul 22, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 330 - Principles of Selling and Sales Force Management

(3 credits)
Personal selling is one of the elements of the promotion mix. Theory and application will be combined as the course identifies how personal selling is used strategically and tactically to execute marketing plans. Principles of professional salesmanship and relationship selling will provide a foundation for managerial material to plan, organize, staff, train, operate and evaluate a successful sales force   and