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Feb 01, 2025
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 345 - Marketing Analytics (3 credits)
This course examines the role of analytics within today’s digital marketing age. Students will learn how to evaluate different analytic approaches and will gain hands-on experience gathering and analyzing data sets, while applying strategic data-driven marketing objectives. Prerequisite(s): MKTG 101
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