Jul 25, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 345 - Marketing Analytics

(3 credits)
This course examines the role of analytics within today’s digital marketing age. Students will learn how to evaluate different analytic approaches and will gain hands-on experience gathering and analyzing data sets, while applying strategic data-driven marketing objectives. Prerequisite(s): MKTG 101