MBA 522 - Health Care Marketing

(3 credits)

This course is designed to study the use of marketing concepts, functions, and policies within health service organizations. This course examines the environment, buyer behavior, product development, price, distribution, promotion, and advertising of health care services. This course also focuses on the role of marketing in the health care industry; market development for health related services; tools of health care marketing; market research and access to health care, role of insurance in health care marketing; process and planning of strategic marketing.