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Mar 11, 2025
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2024-2025 Undergraduate and Graduate Catalog
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MKTG 321 - Marketing Research (3 credits)
This course is a study of the scientific process of problem solving in a marketing context. It includes concepts of problem definition, hypotheses generation, questionnaire development, research design, implementation, analysis, and interpretation of statistical findings. Prerequisite(s): MKTG 101 . Fall.
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