MBA 561 - Sports Marketing

(3 credits)

Investigates principles and processes in sport marketing and sales. Focuses on research and development, sport promotion, sport sponsorship, advertising, social media, merchandising, selling, and distribution of sporting events and goods. The course builds upon the strategic marketing knowledge base and provides an overview of all the issues faced by marketing professionals within the sport industry and outside the industry who market through sports. Students will be introduced to the marketing concepts, theories, and tools relevant to the sport industry, and examine the difference between the use of sports for marketing and the use of marketing in sports. The course will focus is on how companies develop, execute and measure marketing strategies and tactics used by sports teams, facilities, leagues and other organizations to market their products and services to consumers/customers.

Note: For students seeking the Sports Management Concentration in the MBA program, MBA 561 can be substituted for the MBA 502 Strategic Marketing in the Global Economy course that is required in the Integrative MBA Core Curriculum.