MKTG 355 - Digital Marketing

(3 credits)

This course outlines the current practice and surrounding theories of digital media encompassing both managerial decision-making as well as marketing strategy. Digital media channels reviewed include: Search Engine Optimization (SEO), Paid Search, Social Media, Paid Social, Display Marketing, Shopping/E-Commerce, Email Marketing, and Mobile. Students will also learn the decision-making criteria behind each of these disciplines by using analytic measures and data visualization tools. Prerequisite(s): MKTG 101.