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Apr 17, 2026
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2025-2026 Undergraduate and Graduate Catalog
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MKTG 345 - Marketing Analytics (3 credits)
This course examines the role of analytics within today’s digital marketing age. Students will learn how to evaluate different analytic approaches and will gain hands-on experience gathering and analyzing data sets, while applying strategic data-driven marketing objectives. Prerequisite(s): MKTG 101 .
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