Mar 29, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 404 - Marketing Management

(3 credits)
Capstone marketing course that includes the essentials of marketing management, analysis of marketing problems and cases, and the development of marketing plans. Prerequisites: MKTG 101 , MKTG 320  and MKTG 321 . Spring.