Oct 26, 2021  
2021-2022 Undergraduate and Graduate Catalog 
    
2021-2022 Undergraduate and Graduate Catalog

MKTG 101 - Marketing

(3 credits)
Nature and work of marketing management which organizes, directs and controls the functional specialties of marketing. Principles, trends and policies of marketing environment, governmental regulation, marketing research, and social evaluation. Fall, Spring.