Nov 07, 2024  
2024-2025 Undergraduate and Graduate Catalog 
    
2024-2025 Undergraduate and Graduate Catalog

MKTG 404 - Marketing Management

(3 credits)
Capstone marketing course that includes the essentials of marketing management, analysis of marketing problems and cases, and the development of marketing plans. Prerequisite(s): MKTG 101 , MKTG 320 , and MKTG 321 . Spring.