MBA 540 - Marketing Research

(3 credits)

This course will examine marketing research design, implementation, analysis and interpretation. It will promote appropriate and ethical marketing research and its applications. The course will also explore the business decision making that can benefit from marketing research. Marketing Research goes beyond gathering information. The research manager must comprehend business situations, understand their financial and marketing implications, and ultimately make recommendations that will benefit the business. This class will integrate classroom studies and apply them to real world situations.