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Dec 30, 2024
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2014-2015 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 320 - Consumer Behavior (3 credits)
An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors, with strong emphasis on implications for developing, executing, and assessing a marketing strategy. Prerequisite: MKTG 302 . Spring.
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