Dec 21, 2024  
2014-2015 Undergraduate and Graduate Catalog 
    
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2014-2015 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKTG 321 - Marketing Research

(3 credits)
This course is a study of the scientific process of problem solving in a marketing context. It includes concepts of problem definition, hypotheses generation, questionnaire development, research design, implementation, analysis, and interpretation of statistical findings. Prerequisites: MKTG 302 . Fall.


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