Dec 30, 2024  
2014-2015 Undergraduate and Graduate Catalog 
    
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2014-2015 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKTG 403 - International Marketing

(3 credits)
Problems international business people must deal with and the ways they may be analyzed and resolved via case studies. Institutions, principles and methods; effects of national differences on marketing practices; exporting and importing; assessing international markets; and organization for international marketing focusing on distribution, promotional, and pricing problems faced by firms engaging in world trade. Prerequisite: MKTG 302 . Fall.


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