MGMT 401 - Strategic Management

(3 credits)

An introduction to the principles and practices of strategic management, sometimes called business policy or long-range planning. the steps of strategic management and the elements of each step. SWOT analysis (Strengths, Weakness, Opportunities, Threats) and its methods, incorporating principles and practices in the analysis of organizations from accounting, finance and economics, marketing, and management. Required for all students in the Business Administration Department. Prerequisite(s): ACCT 102, ECON 102, FIN 202, MGMT 101, MKTG 101, STAT 302. Fall.