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Sep 23, 2023
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 404 - Marketing Management (3 credits)
Capstone marketing course that includes the essentials of marketing management, analysis of marketing problems and cases, and the development of marketing plans. Prerequisite(s): MKTG 101 , MKTG 320 , and MKTG 321 . Spring.
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