Jun 25, 2024  
2020-2021 Undergraduate and Graduate Catalog 
    
2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 404 - Marketing Management

(3 credits)
Capstone marketing course that includes the essentials of marketing management, analysis of marketing problems and cases, and the development of marketing plans. Prerequisite(s): MKTG 101 , MKTG 320 , and MKTG 321 . Spring.