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Management |
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MGMT 205 - Managerial Economics (same as ECON 205) (3 credits)
The External Market Environment. Business forecasting: scope and techniques, market share, and evaluation. Demand analysis. Cost analysis and financial management and control. Profit concept and measurement. Prerequisite(s): ECON 102 . As needed.
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MGMT 206 - Global Management Strategy (3 credits)
This course focuses on problems and opportunities global management practitioners encounter daily and the ways they may be analyzed and resolved. Through discussion of management theories and case studies, the importance of culture, and emerging global trends, we focus on global management strategies, principles and methods that affect both internal and external publics, as well as the dynamic global marketplace. Prerequisite(s): MGMT 101 Spring.
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MGMT 210 - The Macro-View of the United States Healthcare System (3 credits)
This broad-based introduction the United States healthcare system course is intended to provide the knowledge concerning the nature and structure of the American healthcare system, including its various financing vehicles, health care delivery systems, and quality control mechanisms. Students are expected to gain an understanding of the various competing goals, priorities, and perspectives of the many participants or stakeholders in the health care arena, including financing entities, regulators, healthcare professionals, and patients. Students should be able to articulate arguments from the perspective of the various participants or stakeholders, and should be prepared to participate in informed public policy discussions regarding the development and regulation of the healthcare delivery system in the future. An examination of alternative healthcare systems from other nations will also be incorporated into this general introduction to the US Healthcare System course.
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MGMT 225 - Executives-in-Residence Leadership Studies (1 credit)
A leadership-oriented seminar for business students and others interested in executive leadership and management careers. The interactive speakers’ series is designed to enable students to gain valuable insights into executive leadership and management practice by hearing firsthand from business practitioners and experts. Small group discussions will also be used to stimulate thought and further reflections. Students will acquire insights on what they will need to know, be able to do, and value as they enter the business world or other chosen careers.
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MGMT 230 - Studies in Leadership (3 credits)
This course focuses on various aspects of leadership including the study, theory, and practices of leadership. The course will enable students to understand themselves as leaders in relationship to various leadership theories and practices. Through readings, discussions, case studies, leadership surveys, and other resources and assignments, students will better understand themselves, their leadership skills and traits, and the role of leadership within an organization.
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MGMT 301 - Risk Management (3 credits)
Principles of life, fire, and casualty insurance. Importance of risk in personal and business affairs; methods of meeting risk; insurable risk through insurance, and risk and public policy. As needed.
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MGMT 305 - Cost Accounting (same as ACCT 305) (3 credits)
Methods and procedures for cumulation, control, and analysis of cost information. Emphasis on cost distribution, flexible budgets, standards, and profit-volume relationships toward the management goal of proper development of invested capital. Prerequisite(s): ACCT 102 . Spring.
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MGMT 307 - Great Britain and the European Union in the Global Economy (3 credits)
This international business-themed course explores international business concepts and issues through the lens of Great Britain’s role in both the European Union and the global economy. The course employs both traditional face-to-face instruction, a web-based, on-line component, and a weeklong field trip to London during Spring Break. Prerequisite(s): Must be cleared for international travel. Spring.
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MGMT 311 - Perspectives on Healthcare Management (3 credits)
This introductory healthcare management course is designed to study the theories and practices of managing health services organizations. Students are introduced to the use of management concepts, theories, and approaches as they relate to professional practice in healthcare systems, with a special emphasis on experiencing the system from the customer’s or patient’s perspective. A broad overview of the levels of care, the care continuum, and the regulations governing care delivery is provided. Issues of individual behaviors, health status indicators, and government responsibilities are also discussed. Key issues in health policy will be presented. The course examines the relationship among corporate strategy, organizational structure and process, and internal management systems. This course covers managerial issues such as strategic management, budgeting, the job of manager, organizational culture and environment, organizational process, leadership, managerial ethics, decision making and implementation. Prerequisite(s): is recommended, but not required.
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MGMT 313 - Legal and Policy Issues Facing Healthcare Managers (3 credits)
This course examines the law and legal processes that affect healthcare managers and their institutions. The course presents an overview of legal principles, such as torts, contracts, and liability, which are relevant to healthcare managers and those who employ them. This course also explores the interconnections among ethics, laws, and health care policy by examining classic legal-medical ethics cases; legal rules and ethical principles; controversial issues, such as access to health care, beginning of life issues, patients’ rights, end-of-life issues, disorders of consciousness, medical malpractice, organ transplantation , and employee relations. Thus, the course covers ethics, the regulation of healthcare entities, various types of legal obligations, and medical malpractice law as applied to health professionals and healthcare managers.
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MGMT 314 - Healthcare Information Systems (3 credits)
This course provides students with knowledge and skills to conceptualize, design, and utilize computer and telecommunications systems to promote best practices and provide quality health care. This health information systems course also covers topics in improving operations, such as patient flow, quality (concepts and mechanics), billing and reimbursement systems, and process improvement. Students will design a technology-based approach to solve one or more healthcare problems, using a team approach. Students will become familiar with systems, methods, and resources for implementing change in healthcare settings, such as hospitals or outpatient clinics. Prerequisite(s): is recommended, but not required.
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MGMT 315 - Healthcare Marketing (3 credits)
This course is designed to study the use of marketing concepts, principles, functions, and policies within health service organizations. This course examines the health industry environments, buyer behaviors, product development, pricing, distribution, promotion, and advertising of healthcare services. There is a clear focus on the role of marketing in the healthcare industry; market development of health-related services, tools of healthcare marketing, such as differentiation and competitive positioning and market segmentation, market research and access to healthcare, the role of insurance in healthcare marketing, the use of the internet and social media to promote healthcare organizations, confronting ethical marketing dilemmas, and the process and planning of strategic marketing for healthcare organizations. Prerequisite(s): is recommended, but not required.
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MGMT 316 - Health Economics (3 credits)
This course is designed to study the economics of medical care, including the demand for and supply of health care services; the production, distribution, financing, institutional structure and mechanism of the delivery systems; the problems associated with various alternative delivery systems; the market for medical human resources, such as physicians, nurses, and other health-related professions; the growth and pressures exerted by third-party payers; and the market for health insurance. The role of government planning and regulation of the medical care industry is also studied, with particular emphasis being given to an economic analysis of the major proposals to restructure the U.S. medical care system. Prerequisite(s): and/or .
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MGMT 326 - Organizational Behavior (3 credits)
An introduction to various aspects of human behavior and interaction within organizations and the associated implications for organizational management and leadership. Topics to be explored may include individual perception and behavior, interpersonal conflict and stress, power and organizational politics, motivation, and leadership. The course will examine the various theoretical frameworks for understanding organizational behavior and explore the practical implications for managers and leaders. The primary objective of this course is to increase students’ understanding of their own behavior and that of others and, by so doing, enhance their ability to lead employees and manage organizations. Required for Management majors. Prerequisite(s): . Spring.
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MGMT 330 - Sports Management (3 credits)
This introductory course on sports management provides an overview of the field of sports management and the sports industry. The course focuses on applying management principles within the structure of the sports industry and explores both contemporary issues and future considerations for organizations within the sports industry. Sport law and sport ethics concepts are also overviewed in this course.
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MGMT 331 - Entrepreneurship (3 credits)
This course will introduce students to the entrepreneurial spirit and will explore practical methods and procedures used by the most successful entrepreneurs to research, plan, implement, control, and potentially sell a successful business. Using a step-by-step approach, the course will guide students through the essential stages of forming a successful business.
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MGMT 332 - The Entrepreneurial Mind: Creativity and Innovation (3 credits)
This course is designed to introduce perspectives and practices necessary to stimulate and manage creativity and innovation in a business or other social enterprise. Students are provided the frameworks and methods of designing, developing, and implementing innovation in empirical settings. The goal of the course is to provide the student with the perspective and skills necessary to manage innovation-focused people, projects, and ventures. Spring.
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MGMT 333 - Social Entrepreneurship (3 credits)
Social entrepreneurs integrate the knowledge and skills used in business with a passion and commitment to having a meaningful and sustainable social impact. The purpose of this course is to introduce students to the history, theory and emerging activities of social entrepreneurship around the world and make clear connections to our Franciscan goals and values. The intent of social entrepreneurship is to create project teams or new ventures to apply their passion to enriching the lives of people who are impoverished, sick, or disenfranchised. The most successful ventures find creative ways to empower the disadvantaged help themselves, by building innovative and sustainable social enterprises that can be scaled to achieve significant social change. Subtopics such as sustainability, impact and performance, innovation and change, and social entrepreneurship leadership are woven into the course. Spring.
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MGMT 335 - Financing Entrepreneurial Ventures (3 credits)
This course will demystify key financing concepts to give entrepreneurs and aspiring entrepreneurs a guide to secure funding. The course examines the many financing options available to get a new venture funded. Learn the basics of finance, valuations, and dilutive and non-dilutive funding sources. Understand the capital structure for new ventures, term sheets and how to negotiate them, the differences between early-stage versus later-stage financing, and how and when companies should execute an exit. Legal and regulatory issues around financing new ventures will also be covered. Prerequisite(s): MGMT 331 and MGMT 333 . Fall.
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MGMT 350 - Global Supply Change Management (3 credits)
This course is designed to provide students with an understanding of supply chain structures and logistics functions necessary to plan, organize, and control global business logistics activities into an integrated system that achieves effectiveness and efficiency. Topics include: International purchasing or sourcing; the advantages and the barriers of purchasing internationally; global sourcing; procurement technology; and purchasing processes. Emphasizes issues of contract administration, location, and evaluation of foreign suppliers, total cost approach, exchange fluctuations, customs procedures, and related topics. Prerequisite(s): MGMT 101 .
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MGMT 352 - International Business Study Tour Independent Study I (3 credits)
An exploration of international business management issues or other special topics related to the specific destination of the study tour. The course will include travel to a foreign country to observe business practices and examine indigenous business problems and opportunities, to meet with representatives of local business and other institutions, Locations of tour can vary. The Business Administration department chair must approve this course. Prerequisite(s): Department chair approval.
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MGMT 353 - International Business Study Tour Independent Study II (3 credits)
An exploration of international business management issues or other special topics related to the specific destination of the study tour. The course will include travel to a foreign country to observe business practices and examine indigenous business problems and opportunities, to meet with representatives of local business and other institutions, Locations of tour can vary. The Business Administration department chair must approve this course. Prerequisite(s): Department chair approval.
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MGMT 398 - Management Internship (3-15 credits)
The integration of classroom theory with practical work experience under which students have specific periods of attendance at college and specific periods of employment, either full or part-time, with or without pay. Credit may vary from three to 15 credits, depending upon the internship, but no more than nine credits may be counted toward major elective requirements, with additional credits counted as free electives. Open only to Management majors, with approval of the chair of the department and the chief academic officer. Fall, Spring, Summer.
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MGMT 398A/ 399A - Internship in Healthcare Management (3 credits)
An internship within a health services type of organization that meets the approval of the School of Business internship coordinator. The junior or senior student will work in either a paid or unpaid work assignment that gets him//her acquainted with a health services organization. Students will keep an internship log, read a book related to the internship and write a book critique on it, and provide a synthesis report to the internship coordinator and host organization supervisor at the conclusion of the internship. MGMT 398A, worth one credit, consists of the Internship Project and is graded as A-F by the Internship Coordinator/Professor, while MGMT 399A worth two credits, is the Supervised Experience portion of the experience and is granted either a “pass” or “fail” grade.
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MGMT 399 - Management Internship (3-15 credits)
The integration of classroom theory with practical work experience under which students have specific periods of attendance at college and specific periods of employment, either full or part-time, with or without pay. Credit may vary from three to 15 credits, depending upon the internship, but no more than nine credits may be counted toward major elective requirements, with additional credits counted as free electives. Open only to Management majors, with approval of the chair of the department and the chief academic officer. Fall, Spring, Summer.
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MGMT 401 - Strategic Management (3 credits)
An introduction to the principles and practices of strategic management, sometimes called business policy or long-range planning. the steps of strategic management and the elements of each step. SWOT analysis (Strengths, Weakness, Opportunities, Threats) and its methods, incorporating principles and practices in the analysis of organizations from accounting, finance and economics, marketing, and management. Required for all students in the Business Administration Department. Prerequisite(s): ACCT 102 , ECON 102 , FIN 202 , MGMT 101 , MKTG 101 , STAT 302 . Fall.
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MGMT 402 - Management Seminar (3 credits)
An integration of all major knowledge from courses in management and organizational behavior, especially MGMT 101 , Principles of Management, MGMT 326 , Organizational Behavior, and MGMT 401 , Strategic Management. Designed as the capstone course in the Management program. Spring.
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MGMT 405 - Global Business Strategy Capstone (3 credits)
A hands-on, capstone course focused on global strategy. Global strategy involves interpreting externalities in the global political and economic environments. It requires the identification and analysis of emergent trends and the matching with internal capabilities and resources to identify what scope exists to bring competitive advantage. The course is designed to familiarize students with the perspectives and relative issues in the field of international business as a response to the imperative to globalize. The major opportunities and challenges facing manager and organizations in today’s global marketplace are analyzed and interpreted. A working knowledge of advanced international business topics, such as customs, cultures, and management practice in international business management are covered. A significant focus of the course will be a global strategy project. Prerequisite(s): MGMT 206 , MGMT 350 , MKTG 206 , BLAW 304 .
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MGMT 409 - Special Topics in Management (1-3 credits)
Exploration in depth of selected areas in management not currently offered in the curriculum. Spring.
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MGMT 410 - Healthcare Strategy and Policy Decisions (3 credits)
This advanced-level course is intended to provide the learner with a broad overview of the health care system in the United States, while equipping the student with knowledge sufficient to make a thorough analysis of emerging policy decisions. The examination of the structure of the health care system will provide a forum for discussion and analysis of issues of current concern recently featured in the nation’s media. General principles of strategic planning and policy analysis, management evaluation, and behavior of public and private health care organizations at the local, state, and national level are covered. Extensive case studies are deployed in the course. Prerequisite(s): , , and .
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MGMT 430 - Small Business Start-ups and Consulting Practices (3 credits)
This is intended to be the capstone course for exploring the profession of small business creation, development, and consulting through experiential learning activities and projects. The course is designed to provide a framework for understanding the art and science of providing management counsel to client organizations in the public and private sectors as well as developing successful start-up ventures. Prerequisite(s): MGMT 331 , MGMT 332 , MGMT 333 , and MGMT 335 . Spring.
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MGMT 501 - Independent Study in Management (1-8 credits)
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Management Information Systems |
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MIS 102 - Management Information Systems (same as CPSC 102) (3 credits)
Systems theory, quality, decision-makings and the organizational role of information systems are introduced. Information technology including computing and telecommunications systems are stressed. Concepts of organization and information systems growth and re-engineering are introduced. This course emphasizes management considerations, as well as structured system techniques and technological factors.
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MIS 110 - Computer Programming with Business Applications (same as CPSC 110) (3 credits)
Introduction to the basic principles of computer programming and the application of programming solving business-oriented problems. Topics include algorithm development, basic control structures, procedures, arrays, records, graphic user interface design, and file processing. Applications in Visual Basic will be included. No prior exposure to computer programming is assumed. Spring.
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MIS 342 - E-Commerce (same as CPSC 342) (3 credits)
Introduction to the use of computer networks as a medium for commercial activity. Topics include technological infrastructure, Internet retailing and advertisement, business-to-business commerce, consumer behavior, corporate strategy, and the legal and societal issues of electronic commerce. Spring.
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MIS 343 - System Analysis and Design (same as CPSC 343) (3 credits)
This course examines the system development and modification process. It emphasizes the factors for effective communication and integration with users and systems. It encourages interpersonal skill development with clients, users, team members, and others associated with development, operation and maintenance of the system. Structured and object oriented analysis and design, use of modeling tools, adherence to methodological life cycle and project management standards. Prerequisite: MIS 102 . Fall (odd-numbered years).
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MIS 345 - Data Base Management (same as CPSC 345) (3 credits)
Analyze techniques for organizing, storing, and accessing sets of related data. Conceptual analysis as well as practical applications on computers are presented. Also emphasizes management control practices concerning security, privacy, integrity, and the maintenance of the data. Prerequisite(s): MIS 110 , MIS 343 , MGMT 101 . Fall (even-numbered years).
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MIS 398 - Management Information Systems Internship (3-15 credits)
The integration of classroom theory with practical work experience under which students have specific periods of attendance at college and specific periods of employment, either full or part-time, with or without pay. Credit may vary from three to 15 credits, depending upon the internship, but no more than nine credits may be counted toward major elective requirements, with additional credits counted as free electives. Open only to Management Information Systems majors, with approval of the chair of the department and the chief academic officer. Fall, Spring, Summer.
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MIS 399 - Management Information Systems Internship (3-15 credits)
The integration of classroom theory with practical work experience under which students have specific periods of attendance at college and specific periods of employment, either full or part-time, with or without pay. Credit may vary from three to 15 credits, depending upon the internship, but no more than nine credits may be counted toward major elective requirements, with additional credits counted as free electives. Open only to Management Information Systems majors, with approval of the chair of the department and the chief academic officer. Fall, Spring, Summer.
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MIS 406 - Project Management Practices (3 credits)
This course covers the factors necessary for successful management of information systems development or enhancement projects. Both technical and behavioral aspects of project management are applied within the context of an information systems development project. Course topics include: Managing the system life cycle, managing expectations of managers, clients, team members and others, software tools for project tracking and monitoring, and team collaboration techniques and tools. Prerequisite(s): MIS 343 and FIN 202 . Spring.
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MIS 409 - Special Topics in Management Information Systems (1-3 credits)
Exploration in depth of selected areas in management information systems not currently offered in the curriculum. Spring.
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MIS 501 - Independent Study in Management Information Systems (1-8 credits)
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Marine Science |
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MS 101 - Open Water Diver (1 credit)
Entry level diving certification. This course will cover the basic knowledge and skills required to be certified as a scuba diver. Student must complete lectures, pools, and 4 open water certification dives to complete the course.
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MS 102 - Advanced Open Water Diving (1 credit)
Methods in underwater navigation, deeper diving, and specialty skills in diving which can include introductory dives in photography, buoyancy, altitude, fish identification, etc. Prerequisite: MS 101
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MS 103 - Rescue Diver (1 credit)
Rescue techniques, self rescue, mouth to mouth in water, removal from the water, emergency planning skills. Prerequisites: MS 101 , MS 102
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MS 104 - Divemaster (2 credits)
Leadership level training in supervision of divers in the water. Instructor level knowledge in diving physiology, physics, skills, dive tables, marine life. Demonstration quality skills in pool and open water. Prerequisites: MS 101 MS 102 MS 103 and at least 20 logged dives. MS 105 must be completed prior to certification as a divemaster.
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MS 105 - Diving First Aid, AEDs, Neurological Assessment, and O2 Provider (1 credit)
Course will include basic first aid, CPR, AED, O2 providing, and neurological assessment of divers.
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MS 106 - Underwater Digital Photography (1 credit)
Student will learn the techniques for taking digital photographs underwater utilizing a digital camera with underwater housing. Students will also utilize laptops to digitally enhance their photos. Knowledge reviews in the PADI Digital Manual will be completed along with pool and open water dives.
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MS 107 - Underwater Photography (1 credit)
Student will learn basic techniques for taking 35 mm film photographs with a Nikonos Underwater Camera. Lighting, underwater focus, and bracketing of shots will be practiced in both pool and open water dives.
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MS 108 - Underwater Videography (1 credit)
Students will learn basic techniques utilized to take underwater videos. They will use a housed video camera both in the pool and in open water dives. Analysis and production of videos will help build skills in underwater videography.
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MS 109 - Underwater Naturalist (1 credit)
Students will apply basic ecological techniques to study the biotic and abiotic factors in aquatic systems. Identification of underwater plants, vertebrates, and invertebrates is required on open water training dives.
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MS 111 - Fish Identification (1 credit)
Methods utilized for identifying fish underwater will be learned in this course. Students will use Paul Humann’s Reef Fish ID training system to develop an eye for detail while drawing images of fish that they see while completing their open water training dives.
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MS 112 - Research Diver (1 credit)
Students will learn the techniques utilized by scientists while researching aquatic habitats. Skills learned will include roving diver surveys, percentage coral/algae cover measurement, transect line surveys, etc.
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MS 113 - Enriched Air Diver (1 credit)
Students will learn the skills required for diving with nitrogen-oxygen mixtures other than 80/20 including 32% & 36% oxygen mixtures. Special dive tables will be utilized and air mixtures measured during all open water training dives.
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MS 114 - Wreck Diver
Students will learn the proper techniques for surveying underwater wrecks including the required skills for wreck penetration.
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MS 115 - Underwater Navigator (1 credit)
Students will have the opportunity to better their underwater navigation skills during the class. They will navigate using an underwater compass and landmarks along set trails.
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MS 116 - Deep Diver (1 credit)
Skills required to dive deeper than 60 feet will be practiced during this course. Students will complete 4 open water training dives to depths from 60 to 130 feet. Review of the dive tables along with equipment usage for deeper dives will be discussed.
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MS 117 - Night Diver (1 credit)
Skills and techniques required for successful night diving will be studied and practiced during this course.
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MS 118 - Underwater Search and Recovery (1 credit)
Many items are lost underwater and require special skills to locate them. During this course, students will have the opportunity to practice different search patterns, learn skills in locating both small and large objects and practice lifting of heavy objects.
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MS 119 - Boat Diver (1 credit)
Skills needed to safely dive off of a boat will be learned during this course. Students will practice these skills on open water training dives conducted offshore.
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MS 120 - Dive Propulsion Vehicle (1 credit)
Students will learn the special skills required to dive using a propulsion vehicle to move through the water. Maintenance of equipment will also be learned.
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MS 121 - Dry Suit Diver (1 credit)
Utilizing both pool and open water training dives students will learn the specialized skills required to safely dive with a dry suit. Topics like righting ones-self and air distribution problems along with special weighting needs will be discussed.
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MS 122 - Altitude Diver (1 credit)
Special techniques and tables required for diver at altitudes higher than 1000 feet will be discussed in both lecture and open water training dives during this course.
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MS 123 - Drift Diver (1 credit)
Students will learn the specialized techniques utilized when diving in a current. Drift diving skills will be built while diving in spring runs in Florida or in currents in the Caribbean.
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MS 124 - Peak Performance Buoyancy (1 credit)
Fine tuning a diver’s buoyancy will be discussed and then practiced during the open water training dives required for this specialty.
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MS 125 - Equipment Specialist (1 credit)
Students will learn basic techniques on maintaining their equipment along with the mechanical functioning of regulators, tanks, and buoyancy control devices. They will have “hands-on” experience disassembling and assembling regulators.
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MS 201 - Assistant Instructor (1 credit)
Leadership level course qualifies divers to teach Discover Scuba programs along with First Responder courses and some specialty courses.
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MS 202 - Instructor Development (2 credits)
This course leads to PADI Instructor credentials once a student has completed all components of the Instructor Development Course and completed a PADI Instructor Evaluation.
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Marketing |
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MKTG 101 - Marketing (3 credits)
Nature and work of marketing management which organizes, directs and controls the functional specialties of marketing. Principles, trends and policies of marketing environment, governmental regulation, marketing research, and social evaluation. Fall, Spring.
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MKTG 206 - Global Marketing Strategy (3 credits)
This course examines key issues needed to develop strong global brands by considering past successes and failures in strategy, addressing the importance of knowing local culture in communication and positioning, and discussing emerging issues in brand globalization. Prerequisite(s): MKTG 101 . Fall.
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MKTG 320 - Consumer Insight (3 credits)
An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors, with strong emphasis on implications for developing, executing, and assessing a marketing strategy. Prerequisite(s): MKTG 101 . Spring.
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MKTG 321 - Marketing Research (3 credits)
This course is a study of the scientific process of problem solving in a marketing context. It includes concepts of problem definition, hypotheses generation, questionnaire development, research design, implementation, analysis, and interpretation of statistical findings. Prerequisite(s): MKTG 101 . Fall.
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MKTG 325 - Integrated Marketing Communication (3 credits)
This course introduces students to the fundamentals of Integrated Marketing Communications (IMC). This course provides a comprehensive understanding of the fundamentals needed to build a clear, creative and cooperative integrated marketing communication strategy for a business or organization by strategically aligning advertising, promotion and direct and digital marketing efforts. Students learn the importance of a well-developed marketing plan and a clear understanding of branding and the target audience. Prerequisite(s): MKTG 101 .
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MKTG 330 - Principles of Selling (3 credits)
Personal selling is one of the elements of the promotion mix. Theory and application will be combined as the course identifies how personal selling is used strategically and tactically to execute marketing plans. Principles of professional salesmanship and relationship selling will provide a foundation for managerial material to plan, organize, staff, train, operate and evaluate a successful sales force. Prerequisite(s): and .
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MKTG 340 - Brand Management (3 credits)
This course explores theories, strategies, and tactics that are used to build, manage, and measure brands and brand equity, including the launch of new products and innovation. The course also includes creative strategy in branding. Prerequisite(s): MKTG 101 .
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MKTG 345 - Marketing Analytics (3 credits)
This course examines the role of analytics within today’s digital marketing age. Students will learn how to evaluate different analytic approaches and will gain hands-on experience gathering and analyzing data sets, while applying strategic data-driven marketing objectives. Prerequisite(s): MKTG 101 .
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MKTG 350 - Sports Marketing (3 credits)
This course will build upon the marketing knowledge base and provide an overview of all the issues faced by marketing professionals within the sport industry and outside the industry who market through sports. Students will be introduced to the terms and tools relevant to the sport industry, and examine the difference between the use of sports for marketing and the use of marketing in sports. We will focus on how companies develop, execute and measure marketing strategies and tactics to use sports teams, facilities, leagues and other organizations to market their products and services to consumers/customers. As needed.
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MKTG 398 - Marketing Internship (3-15 credits)
The integration of classroom theory with practical work experience under which students have specific periods of attendance at college and specific periods of employment, either full or part-time, with or without pay. Credit may vary from three to 15 credits, depending upon the internship, but no more than nine credits may be counted toward major elective requirements, with additional credits counted as free electives. Open only to Marketing majors, with approval of the chair of the department and the chief academic officer. Prerequisite(s): MKTG 401 , MKTG 402 . Fall, Spring, Summer.
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MKTG 399 - Marketing Internship (3-15 credits)
The integration of classroom theory with practical work experience under which students have specific periods of attendance at college and specific periods of employment, either full or part-time, with or without pay. Credit may vary from three to 15 credits, depending upon the internship, but no more than nine credits may be counted toward major elective requirements, with additional credits counted as free electives. Open only to Marketing majors, with approval of the chair of the department and the chief academic officer. Prerequisite(s): MKTG 401 , MKTG 402 . Fall, Spring, Summer.
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MKTG 401 - Principles of Selling and Sales Force Management (3 credits)
This course is designed to discuss the strategic and tactical aspects of sales force management. The course will focus on how sales managers develop their sales plans to meet the company objectives, how they organize their teams, motivate and compensate them, and finally, the type of leadership skills needed for good sales force management. The course is appropriate for students who work for companies whose revenues and profits depend upon a productive sales force.
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MKTG 402 - Integrated Marketing Communications (3 credits)
The students have already studied general marketing principles. We will discuss the strength of building brand relationships and brand value that is achieved through integrated marketing communications (IMC) in promotions management. Prerequisite: MKTG 101 .
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MKTG 404 - Marketing Management (3 credits)
Capstone marketing course that includes the essentials of marketing management, analysis of marketing problems and cases, and the development of marketing plans. Prerequisite(s): MKTG 101 , MKTG 320 , and MKTG 321 . Spring.
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MKTG 409 - Special Topics in Marketing (1-3 credits)
Exploration in depth of selected areas in management not currently offered in the curriculum. Spring.
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MKTG 501 - Independent Study in Marketing (1-8 credits)
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Master of Business Administration |
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MBA 496 - Computer Applications for Managers (3 credits)
This course focuses on the computer applications that managers will need to master. The “hands-on”, computer driven course will feature applications using word processing, electronic spreadsheets, and databases. This project-based course is designed for beginners and novice computer software users. A series of practical computer-based projects are incorporated into the course.
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MBA 498 - Financial Accounting (3 credits)
An accelerated introduction to the basic concepts and techniques that underlie the collection, processing, and reporting of financial information in organizations. Emphasis is placed on financial and managerial accounting with the goal of enabling the student to understand and use corporate financial statements and internal financial data as a basis for decision making.
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MBA 499 - Economics for Managers (3 credits)
The basic macro and micro tools of economic analysis. The emphasis of this course is on the principles of economic theory which are particularly relevant to business decision-making. Application of economic theories through economic policies and their effect on consumers and businesses.
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MBA 500 - Managing People and Organizations (3 credits)
Perspectives on management is the foundation course in the MBA program, introducing students to the principles and practices of management through a combination of theoretical and applied analysis. Includes a study of the development of management thought and an analysis of managerial functions for the purpose of understanding the nature of organizations and the way in which they function.
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MBA 501 - Financial Decision Making (3 credits)
An overview of current theory and practice of financial management with emphasis on the development of decision-oriented approaches to problems and analytical skills. Topics include financial analysis and planning, working capital management, capital budgeting, and long-term financing. Group discussion boards and cases illustrating the integration and application of multiple financial concepts will be used to give students the opportunity to explore what they have learned and demonstrate how it applies to real-world problems. Prerequisites: MBA 498 - Financial Accounting or (ACCT 101 ), MBA 499 - Economics for Managers or (ECON 101 ).
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MBA 502 - Strategic Marketing for the Global Economy (3 credits)
Focuses on the role of marketing in today’s organizations; strategic marketing planning, concepts, and tools; the marketing environment; characteristics of consumer and institutional markets; market segmentation and product positioning; product lifecycle strategies; new product planning and market research; and marketing information systems.
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MBA 503 - Managerial Economics (3 credits)
A microeconomic course combining theory and quantitative methods as a tool for managerial decisions. The application of concepts and techniques to practical management problems is stressed. Topics covered include the analysis of consumer demand (forecasting), production and costs, prices, profit maximizing, resource use and allocation, and investments. Prerequisites: MBA 499 - Economics for Managers (or ECON 101 ) and STAT 301 - Quantitative Business Analysis I .
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MBA 504 - Leading, Communicating and Building High-Performance Teams (3 credits)
This course covers the factors necessary for successful written, verbal, and media communications within a connected business environment. Course topics include: Effective written and verbal communications, persuasive speaking and presenting, use of presentation/multimedia tools, and management of group meetings/gatherings. Students will utilize a variety of tools, including social networks, presentation software, and other media tools. As well, behavioral aspects of business communications will also be explored, inclusive of non-verbal cues and the changing role of inter-generational interaction. Prerequisite: Familiarity with Microsoft Office 95/97, Word, and Power Point, or similar software.
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MBA 505 - Business Analytics for Decision Making (3 credits)
This course focuses on the theory and application of modern analytics to support the managerial decision making process. The course covers descriptive, predictive, and prescriptive analytical models that assist in describing and analyzing problems in an effort to suggest possible managerial actions. The use of Excel and various other software applications will be integrated throughout the course as we apply analytical models. Prerequisite: STAT 301 - Quantitative Business Analysis I .
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MBA 506 - Managerial Accounting (3 credits)
This course is designed for management personnel who are not accountants but need to understand and use accounting information in their decision making. Examines the framework underlying management accounting and describes how accounting information should be used to fulfill planning, control, and performance evaluation functions. Topics include job and process costing, standards, budgets, estimates; the interpretation and utilization of accounting reports and statements to control current operations and formulate policies for the future. Prerequisite: MBA 498 - Financial Accounting or (ACCT 101 ).
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MBA 507 - Entrepreneurship (3 credits)
This course will introduce you to the entrepreneurial spirit and teach you the practical methods and procedures used by the most successful entrepreneurs to research, plan, implement, control and sell a successful business. Using a step-by-step approach, the course will guide you through the essential stages of making your business dream a profitable reality and at the same time offering practical and realistic advice.
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MBA 512 - Ethics in Management (3 credits)
Stresses the development and application of moral concepts to practical case situation involving ethical dilemmas. Addresses questions of the responsibilities and values involved in managing a firm’s relationship with society, its marketplace, and employees. Prerequisite: MBA 500 - Managing People and Organizations .
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MBA 513 - Selected Issues in Management (3 credits)
Covers advanced or exploratory topics within a discipline. Specific content developed by instructor. Content will vary, depending upon the interests of instructor and students, with the instructor choosing specific topics. Prerequisites: Permission of the instructor and the MBA program director.
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MBA 515 - International Trade and Finance (3 credits)
This course is designed to study the international trade and finance in the world economy. Topics covered in the area of international trade include trade policies, international organizations and agreements affecting international, recent trade agreements and political events affecting the global economy. The emphasis of this course is on international finance. Topics of international finance include: The international monetary system and balance of payments, international financial balance of payments, the foreign exchange markets, international financial markets and institutions, international portfolio investment, foreign direct investment and multinational corporations, structural and institutional change in international finance. Prerequisites: MBA 499 - Economics for Managers or (ECON 101 ) and MBA 501 - Financial Decision Making .
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